Considered Bulgaria’s biggest pop star, DARA has become a true trademark for quality pop music in her home country and across the Balkans. With a distinctive voice, fearless personality, and genre-blending style, she has shaped the sound of modern Bulgarian pop. Her singles and videos have generated more than 80 million streams and views, earning multiple #1 hits on the Official Airplay Chart of Bulgaria and placements on New Music Fridays across Europe.

DARA’s international career is rapidly expanding through collaborations and marketing activities in the USA, Canada, South Korea, Norway, Sweden, the UK, and Romania. She has worked with world-renowned producers and songwriters, including Chris Young (Rod Stewart, Kylie Minogue), Jungleboi (ZAYN, Rihanna, G-Eazy, will.i.am, Craig David, R3HAB), Yoad Nevo, Romanian hitmaker Monoir, Matteo, and others.

Known for her bold visuals and powerful stage energy, DARA continues to redefine the boundaries of Balkan pop. Her recent singles — “Thunder,” “Call Me,” and “Mr. Rover” — dominated the charts and solidified her reputation as a record-breaking artist and fan favorite, spending consecutive weeks at the top of the Official Airplay Chart.

Beyond her success as a performer, DARA has also become a mentor and inspiration for the next generation of artists, serving as one of the four coaches on The Voice of Bulgaria in both the 2021 and 2022 seasons.

In 2025, DARA unveiled her most personal and daring project to date — her album ADHDARA. Blending confidence, sensitivity, and experimentation, the record presents an unfiltered portrait of the artist: raw, emotional, and unapologetically herself. Through it, DARA affirms her evolution from a national pop icon into a globally relevant artist with a powerful creative identity and an ever-growing international following.